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Tuesday, May 11, 2010
Domino's Goes Gluten-Free in New Zealand
It may be very far away from here, but international pizza chain Domino's has introduced gluten-free pizza in New Zealand. I think it will be a very long time before gluten-free pizza hits the mainstream in the United States. Australia, New Zealand, and even Canada have much more awareness about Celiac Disease and gluten-free diets than the United States does; although an article like this about a mainstream company is promising. Hopefully their gluten-free cousins in the U.S. will start learning from their savvy, international counterparts.

Domino’s introduces gluten free pizzas

Domino’s is launching 13 gluten free pizza bases to its New Zealand menu today.

Domino’s GM Ryan Bohm said the introduction of gluten free pizzas bases was a direct response from customer’s who love pizza but are gluten intolerant.

“We already have a vast majority of ingredients which are gluten free, but until now customers who are intolerant to wheat gluten weren’t able to create a pizza they could enjoy," he said. "Now with the gluten free pizza based, we have 16 pizza varieties which when paired with the new gluten free base are suitable for Coeliacs."

Domino’s gluten free pizza include the following – Chilli Prawn, Garlic Prawn, Spinach and Feta, Toni Pepperoni, The Godfather, Margarita, Simply Cheese, Vengorama, Veg Trio, Chicken and Feta, Chicken Italiano, Chicken Manaco or Creamy Chicken and Cherry Tomato.

Source: Domino’s Pizza NZ

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2 Comments:

Blogger SueZboss said...

SOOOOOOOOOOOOOOO interesting!!!!

Anonymous Kelly said...

I object to this marketing ploy at Domino's and so many other businesses that falsely advertise their products as 'gluten free' (with a disclaimer). It STINKS!

I have written about many of these places here in Australia, particularly Domino's: http://hubpages.com/hub/glutenfreepizza-not

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