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Wednesday, September 29, 2010
Celebrate Gluten-Free Halloween with Pamela's
OCTOBER IS CELIAC AWARENESS MONTH: CELEBRATE WITH A GLUTEN-FREE HALLOWEEN

(Ukiah, CA--August 2010) Halloween is a particularly tricky time, for gluten-free children. Wheat and other gluten-containing grains are often used as a thickener in candies. While other children are eagerly amassing piles of Halloween treats, gluten-free children are only able to 'look, not eat' or give away their loot.

With a little advanced work, parents and teachers can have their own GF Halloween parties or treats to give eager 'trick or treaters'. Peanut Butter & Chocolate Filled Brownie Cups, Simplebites Cookies, German Chocolate Brownies, Cherry Chip Cookies, cookie Two-Packs, cupcakes of all sorts are on the menu...along with a scary Gingerbread House. This month, Pamela's Products earned the Kid Kritics Seal of Approval; so parents can be assured that their children will enjoy all the delicious gluten-free treats available to them.

Parents can make mini-sized treats and individually wrap them for 'trick or treaters' on Halloween. Remember to put a tag with your name, address and phone number on them, so that people know whom the treats are from. Not into baking? Pamela's Products Simplebites or various cookie Two-Packs are perfectly sized for candy baskets. All the previous recipes and products and many more may be found on Pamela's Products website (www.pamelasproducts.com).

October is Celiac Awareness Month. Celiac Disease affects 1 in 100 Americans. The only treatment is to adhere to a gluten-free diet. Celiac Disease is no longer considered just a gastrointestinal disorder. It is a multi-system, multi-symptom disorder, often without gastrointestinal (GI) symptoms. The prevalence and awareness of CD in the United States is growing. The overall prevalence of gluten sensitive disorders is unknown but is possibly 2 to 3 times as high as that of CD. Very little information is available about gluten intolerance, which is not necessarily triggered by the immune system and is therefore not Celiac Disease.

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

For additional information on Pamela's Products, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@ dubroworks.com).


ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

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