Pamela's Products 6th Annual Gluten-Free Recipe Contest

Pamela's Products Gluten-Free Recipe Contest

June 1-August 15, 2011

(Ukiah, CA--May 2011) Pamela's Products, an award-winning leader in the gluten-free foods arena is accepting entries for its 6th Annual "Gluten-Free Recipe Contest" beginning on June 1, 2011. This year's contest theme, 'easy & delicious food', focuses on convenience, and invites contestants to create recipes that are short on time, but big on taste using any of the Pamela's Products brand products.

Though many busy parents and college students enjoy a tasty homemade meal or snack, they simply don't have hours to spend in the kitchen. Recipes that offer 'shortcuts' or useful timesaving tips without compromising flavor have become a staple of home chefs. Whether you are making a meal that can be reheated with full flavor and freshness, creating an unbaked/uncooked meal that can be stored and frozen and tossed into the oven later in the week, or a quick and easy snack, there are many possibilities to make fast and easy food delicious and healthful.

Pamela's Products' Gluten-Free Recipe Contest offers home cooks the opportunity to share their recipes with a wider community. Winning entries will have their recipes featured on the Pamela's Products website and in the monthly newsletter. Winners will be chosen by thePamela's Products team on or around September 30, 2011. One Grand Prize winner will receive a $200 gift certificate to a kitchen supply store and First and Second Runners-Up will receive $100 gift certificates.

The 2010 Grand Prize--with the contest theme "Bite Sized Delights"--was awarded to a recipe for BLT Fritters with Pesto Mayonnaise; 2010 Runners-up were awarded to recipes for Fabulous Fruit Tarts and Cutie Cornbread Bacon Bites. 2010 Honorable mentions included recipes for Creamy Lemon Squares, Mini Pecan Sweet Rolls, Mini Apple Fritters, Double Chocolate Gooey Chess Bites, and Chili Cheese Bites. All 2010 winning recipes are available at www.pamelasproducts.com.

Considered a fun and creative way to discover new dishes and reinvent old favorites, Pamela's Products' Annual Gluten-Free Recipe Contest is the perfect opportunity to showcase how Pamela's Products are versatile and simple to use. The company's line of gourmet fast, easy and delicious baking mixes are the ideal ingredients to make any recipe gluten-free and great tasting.

Keeping cooking and baking fun and creative will be a steady theme throughout the month of June as Pamela Giusto-Sorrells, Founder of Pamela's Products, continues the 2011 "Be More" Campaign with the mantra to "Create More". Pamela's Products believes that enjoyment of food is one way that people can make the most of their time together, especially when everyone can eat the same food. The "Be More" campaign features twelve fun and inspiring monthly mantras on how to get more out of the year. Throughout the month of June, Pamela will offer tips and user-friendly gluten-free recipes on how to 'Create More' delicious and decadent food to the fullest with friends and family.

To "Create More" this June through food, try these tips:

• Expand your recipe repertoire and try out a new appetizer, entrée or dessert. Find and print delicious recipes for free atwww.PamelasProducts.com.
• Whip up a quick breakfast or snack with Pamela's Products Single-Serve Pancake or Brownie Mixes. The perfect compliment for morning coffee or afternoon tea. 
• No time to create from scratch? Grab a Pamela's Cheesecake or frozen Chocolate Cake and add a special touch of your favorite flavor over it (Cinnamon, fresh sliced fruit, or shaved chocolate), or a scoop of ice cream or a whipped topping to make it your own.
• Sign up for the Gluten-free Challenge in May and start to get bi-monthly tips! (www.GoGFchallenge.com or www.Facebook.com/GFchallenge).
  

The Recipe Contest will begin on Wednesday, June 1 at 12:01am (PT) and end on Monday, August 15 at 11:59pm (PT). There is no limit to the number of entries each contestant can submit provided that all entries follow contest rules and requirements.

Contestants can submit entries on the Pamela's Products website or mail in their entries. Entry forms will be available on the Pamela's Products website, www.pamelasproducts.com starting on June 1, 2011. Mailed entries can be sent to Pamela's Products, Recipe Contest, 200 Clara Ave., Ukiah CA 95482.

For more information on Pamela's Products or contest rules and regulations, please visit www.pamelasproducts.com or emailinfo@pamelaproducts.com. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

Recipe Contest Rules
All Gluten-Free Recipe Entries Must:

1. Use a minimum of one Pamela's Products brand product as an ingredient;
2. List all ingredients with exact US measurements in order of use;
3. Include descriptions of any special gluten-free items that may not be readily available, or that require special notice to maintain the recipe as gluten-free;
4. Include complete step-by-step directions for preparation (including pan size, cooking/baking time, and temperature)
5. List size and number of servings produced. No illegible, incomplete, forged or altered entries will be accepted.

Recipes will be judged based on taste, ease of preparation, incorporation of recipe contest theme, use of Pamela's Products item(s), and actual convenience of the recipe. Winners will be chosen by the Pamela's Products team on or around September 30, 2011. One Grand Prize winner will receive a $200 gift certificate and Two Runners-Up will each receive a $100 gift certificate each to a kitchen supply store.


ABOUT PAMELA'S PRODUCTSPamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes and snack bars. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

2nd Annual National Gluten Free Challenge Kicks Off in April

Pamela's Products, the award-winning dedicated gluten-free food company, will again partner with the non-profit Gluten Intolerance Group (GIG) for the 2nd Annual Gluten-Free Challenge taking place over the weekend of May 21-22, 2011, during Celiac Awareness Month. Pamela's Products and the GIG believe that everyone can enjoy a delicious and satisfying gluten-free meal together whether it be a regular meal or a holiday event. With a mission to raise awareness about Gluten Intolerance (a digestive disorder, often including Celiac Diease, that can lead to malnutrition if not treated), the Gluten-Free Challenge brings families and friends back to the dinner table... together. More than 1500 people signed up for the 2010 Challenge to eat entirely gluten-free for one weekend, with continued sign-ups since the end of the Challenge in anticipation of the 2011 event.

With 1 in 100 Americans affected by Celiac Disease, and many more who are gluten-intolerant, the Gluten-Free Challenge invites the public to try one gluten-free dish, treat or meal a day for a month prior to the Gluten-Free Challenge weekend. The Challenge empowers people to learn more about this easily treatable disease and brings awareness to the choices faced by those who adhere to a gluten-free diet.

Sign-ups for the Gluten-Free Challenge are ongoing with the official launch beginning April 21, 2011, when participants who opt-in will start to receive 30 days of tips and recipes--one per day--in preparation for the Challenge Weekend. There will also be coupons, weekly giveaways and more.

This year, the Challenge website, www.goGFchallenge.com, will also feature weekly inspiring guest posts written by the Grand Prize winner and two Runners Up of the recently held Gluten-free Challenge Blogger Contest. Check the site regularly for the announcement of the winning bloggers, and for their posts beginning the week of April 25th.

To coincide with the national Challenge, Pamela Giusto-Sorrells, Founder of Pamela's Products, ties her 2011 "Be More" campaign to the event, designating May as the "Challenge More" month, challenging everyone to find quick, easy and delicious recipes to bring friends and loved ones to the table, together. "Food is so much more than sustenance. It's family. It's friends. It's holidays, birthdays and special events. If you have a gluten intolerance, you often find yourself isolated from the social experience of food, relegated to bringing your own food or eating separately from everyone else. I believe that you can have food that everyone will enjoy together. The Gluten-Free Challenge helps educate the public about gluten intolerance and demonstrates that family meals can be easy to put back on the menu," states Giusto-Sorrells.

To "Challenge More" this May, start with these tips and treats:

• Sign up--and invite your friends/family to sign up--for May's Gluten-free Challenge and start receiving now bi-monthly tips! (www.GoGFchallenge.com or www.Facebook.com/GFchallenge)
• Go to www.goGFchallenge.com and check out the archived tips & recipes under "Recipes" from April 2010 through to the most current postings, and also learn how others experienced the Challenge in the Blog posts!
• Expand your knowledge of what's going into your body! Seek out ingredient listings that you can pronounce and that are of high quality (Hint: Pamela's Products).
• Sign up for newsletters from both the GIG and Pamela's Products.

According to the 2010 post-Gluten-Free Challenge survey, 80% of respondents found that the Challenge helped them gain a better understanding of living gluten-free, and 86% of respondents found the tips and recipes most helpful in meeting the Challenge. 66% of respondents already live a gluten-free life, and 34% are either a family member or a friend of someone who lives gluten-free. Participant comments from Facebook and the post-survey are attached (why they participated, what they got out of it).

Cynthia Kupper, RD, Executive Director of the Gluten Intolerance Group of North America states, "Studies show that following a gluten-free diet can be difficult, especially without the support and understanding of family and friends. Learning about living gluten-free can increase compliance of your loved one. I hope that everyone takes this challenge and are a positive support for loved ones."

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

For additional information on Pamela's Products, please visit www.pamelasproducts.com. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.

What is Celiac Disease:
GSE (Gluten Sensitive Enteropathy) includes celiac disease (CD) and dermatitis herpetiformis (DH). In these hereditary immune system disorders, protein fractions in wheat, rye and barley set off a chain of events that lead to tissue damage. Celiac disease involves destruction of the lining of the small intestine. Dermatitis herpetiformis involves destruction of the lining of the small intestine and includes a skin disorder where antibody deposits trigger itchy, blistering skin eruptions. Celiac disease is called the great masquerader.

Celiac disease is no longer considered just a gastrointestinal disorder. It is a multi-system, multi-symptom disorder, often without gastrointestinal (GI) symptoms. The prevalence of CD in the United States is 1 in 100 persons. The overall prevalence of gluten sensitive disorders is unknown but is possibly 2 to 3 times as high as that of CD. Very little information is available about gluten intolerance, which is not necessarily triggered by the immune system and is therefore not Celiac Disease.

ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

ABOUT THE GLUTEN INTOLERANCE GROUP (GIG)
The Gluten Intolerance Group® (www.gluten.net), also known as GIG®, is a 501(c)(3) non-profit organization funded by private donations. Since 1974, the Gluten Intolerance Group of North America® has had a mission to provide support to persons with gluten intolerances, including celiac disease, dermatitis herpetiformis, and other gluten sensitivities, in order to live healthy lives.

Pamela's Organic Cookie Review

I got a package of Pamela's Chocolate Chunk Pecan Shortbread cookies sent to me at work a few weeks ago. My coworker and I dug right in. We both liked the cookies but they were much smaller than I remember from a few years ago. The cookies were a bit dry, but there was a nice balance of sweet and salt in each bite. I stopped at one cookie since I knew I was going out to dinner that night, but I definitely plan on eating more cookies again. I think it would be a nice snack with a cup of tea. My coworker (who eats gluten) agreed. I don't normally buy cookies, but I will definitely enjoy the rest of the box with him.

The great thing about Pamela's Products is that they have been around for so long so they have a good reputation in the gluten-free community. Their products are gluten-free and their organic line is made with over 70% organic ingredients.

Enjoy.

Pamela's Products Unveils Holiday Baking Menu

PAMELA'S PRODUCTS UNVEILS HOLIDAY BAKING MENU
MAKE ANY HOLIDAY DISH GLUTEN-FREE WITH PAMELA'S PRODUCTS BAKING MIXES

(Ukiah, CA--November 2010) Pamela's Products has developed a special Holiday Dinner Menu to make your gluten-free holiday quick, easy and delicious with their versatile baking mixes. The mixes are so easy-to-use that most holiday recipes can be easily transformed into a gluten-free dish without having to search for new 'gluten-free recipes'. You can view our entire Holiday Menu online at http://www.pamelasproducts.com/fallmenu/fallmenu.html.

With the holiday season around the corner, home chefs are spending time making special treats and planning festive menus to share with family and friends. Planning pre-dinner cocktails? Our new Holiday Dinner Menu is filled with winning recipes of great 'bites' from our Annual Greatest Gluten-Free Recipe Contest. BLT Fritters with Pesto Mayonnaise, Cornbread Cuties, Steamed Pork Dumplings, Sausage Rolls and Cheese-puff Pastry Appetizers will have everyone sated and looking forward to your main course. And gravy is back on the menu. Just add some of our Baking & Pancake Mix or Gluten-Free Bread Mix to your pan drippings and you can make a delicious and satisfying gluten-free sauce or gravy. Dishes with breadcrumbs or toppings? We've got that covered too, with our simple recipe for Pamela's Amazing Toasted Breadcrumbs.

Most would agree that a Holiday Season staple is Pumpkin Pie. To make the Perfect Gluten-Free Pumpkin Pie simply substitute traditional flour with Pamela's Products Gluten-Free Bread Mix:

Pie Crust
1/2 bag Pamela's Gluten-Free Bread Mix
1/2 teaspoon salt
2 sticks (16 TBSP) unsalted butter, chilled
6 to 7 tablespoons cold water

Filling
1 can of pumpkin puree (15 ounce)
1 can of evaporated milk (12 oz)
1/2 cup of sugar
2 large eggs
1 teaspoon of ground cinnamon
1/2 teaspoon of ground ginger
1/2 teaspoon of ground nutmeg
1/2 teaspoon of salt
Yield: One 9-inch pumpkin pie

In bowl, cut butter and shortening into Pamela's Gluten-Free Bread Mix with two knives until small pea sized pieces form. Slowly add water until dough comes together, not sticky. Add 1 teaspoon additional water if dough is too dry. Do not over handle dough. Roll out dough between two sheets of parchment or wax paper. Peel off top paper and invert into a lightly greased pie dish. Peel off second sheet and fix crust edge.

In medium bowl, beat eggs slightly with wire whisk. Beat in remaining filling ingredients. Pour filling into pie plate. Cover edge of crust with 2- to 3-inch strip of foil to prevent excessive browning. Place pie plate on bottom oven rack. Bake 15 minutes at 425°F. Reduce oven temperature to 350°F. Bake about 45 minutes longer, removing foil during last 15 minutes of baking, until knife inserted in center comes out clean. Cool 30 minutes. Refrigerate about 4 hours or until chilled.

While 1 in 100 individuals suffer from Celiac Disease, with many more suffering from gluten-intolerance, many families are learning they can easily create delicious, all-inclusive dishes for all their loved ones to enjoy. Gluten is present in almost all forms of traditional bread, baking mixes and baked goods, making holidays especially challenging for those with gluten-intolerance. But, planning an all-inclusive holiday menu can be done with simple substitutions. Pamela's Products baking mixes eliminate the stress of having to locate or create 'special' dishes or treats. For example, Pamela's Products Baking & Pancake Mix can be used to make biscuits, cookies, nut bread, loafs, cakes, muffins and other baked treats, and Pamela's Products Gluten-Free Bread Mix can be used to make an assortment of savory breads, rolls and pie crusts. And, don't forget the gravy, casseroles or anything that needs thickening...

Pamela's Products website has many new sweet and savory recipes that may tempt you for the Holidays or any day. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html. If you would like to skip baking altogether, Pamela's Products offers a delicious array of readymade cookies and cakes. Readymade chocolate cake, coffee cake and cheesecakes are the perfect ending to any decadent holiday bash.

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

For additional information on Pamela's Products, please visit www.pamelasproducts.com. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.

ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

Celebrate Gluten-Free Halloween with Pamela's

OCTOBER IS CELIAC AWARENESS MONTH: CELEBRATE WITH A GLUTEN-FREE HALLOWEEN

(Ukiah, CA--August 2010) Halloween is a particularly tricky time, for gluten-free children. Wheat and other gluten-containing grains are often used as a thickener in candies. While other children are eagerly amassing piles of Halloween treats, gluten-free children are only able to 'look, not eat' or give away their loot.

With a little advanced work, parents and teachers can have their own GF Halloween parties or treats to give eager 'trick or treaters'. Peanut Butter & Chocolate Filled Brownie Cups, Simplebites Cookies, German Chocolate Brownies, Cherry Chip Cookies, cookie Two-Packs, cupcakes of all sorts are on the menu...along with a scary Gingerbread House. This month, Pamela's Products earned the Kid Kritics Seal of Approval; so parents can be assured that their children will enjoy all the delicious gluten-free treats available to them.

Parents can make mini-sized treats and individually wrap them for 'trick or treaters' on Halloween. Remember to put a tag with your name, address and phone number on them, so that people know whom the treats are from. Not into baking? Pamela's Products Simplebites or various cookie Two-Packs are perfectly sized for candy baskets. All the previous recipes and products and many more may be found on Pamela's Products website (www.pamelasproducts.com).

October is Celiac Awareness Month. Celiac Disease affects 1 in 100 Americans. The only treatment is to adhere to a gluten-free diet. Celiac Disease is no longer considered just a gastrointestinal disorder. It is a multi-system, multi-symptom disorder, often without gastrointestinal (GI) symptoms. The prevalence and awareness of CD in the United States is growing. The overall prevalence of gluten sensitive disorders is unknown but is possibly 2 to 3 times as high as that of CD. Very little information is available about gluten intolerance, which is not necessarily triggered by the immune system and is therefore not Celiac Disease.

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

For additional information on Pamela's Products, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@ dubroworks.com).


ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

Gluten-Free Crepes

It's Sunday morning and I really wish I had some Nutella crepes and Italian coffee right now... seaside... with a cabana boy serving them to me. ;-) Ok, so much for day dreaming.

I saw this recipe a few weeks ago in the The Gluten-Free Challenge e-newsletter and it has been on my mind ever since. Sunday is usually my cooking day, so maybe I will try making these later today.

Pamela's Crepes
1 cup Pamela's Baking & Pancake Mix
1-1/3 cup water
1 egg (large)
1 tablespoon oil

Yield: approximately 9, 7-inch crepes.

Mix all ingredients together. Batter will be very thin. Preheat crepe pan or a round 12-inch pan (low to medium/low heat). Pre-grease skillet before baking each crepe. Pour 1/4 cup of batter into skillet and quickly rotate pan in circular motion to disperse the batter into a thin, even coat. Air holes will appear, do not try to fill them in. When edges start to brown, lift edges of crepe with spatula, then flip. Remove crepe and place flat on parchment or wax paper. Use a paper liner in between crepes when stacking while continuing to cook additional crepes. Keep crepes covered to prevent drying out. Fill with favorite fillings, roll and serve.

*Consumers concerned about gluten should check that all flavorings and additional ingredients added to recipes are gluten-free.

Summer is the season for fresh fruit, so enjoy your favorite berries in cream wrapped in a warm, savory crepe. Or try peanut butter, cashew butter or Nutella (hazelnut spread) and bananas - kids go crazy for that one!

Nutella® does not contain any ingredients derived from gluten containing cereals: wheat, barley, rye, oats or triticale.

Pamela's Products New Single-Serve Packs

Pamela's Products Launches Single-serve Packs of Pamela's Baking & Pancake Mix and Microwavable Chocolate Brownie Mix Just in Time for Back top School

Pamela's offers read-to-eat gluten-free snacks, sweet treats, savory and easy meal ideas for busy parents and on-the-go college students

(Ukiah, CA--July 2010) Pamela's Products, award-winning leader in the gluten-free food arena introduces single-serve packs of their top-selling customer favorites; Pamela's Chocolate Brownie Mix and Pamela's Baking & Pancake Mix. By early September consumers will be able to find these two popular mixes, in their new convenient sizes, on store shelves. Created specifically for grab n' go ease, the single-serve packs makes a stack of four pancakes, or one microwave brownie in about a minute. Complete with simple, easy-to-follow instructions and made of all natural ingredients the single-serve packs are ideal for busy families, college students, and anyone looking for portion-control.

Available this Fall at natural food retailers as well as on Amazon.com, the single-serve packs will retail for about $1.99 each. As Pamela Giusto-Sorrells states, "I believe that quality food should be able to fit conveniently into a busy schedule. The single-serve pancakes and brownies are rationed perfectly so that anyone can easily enjoy a warm and delicious breakfast or snack without investing too much time in the kitchen. And, they are great for college kids, or anyone who travels, because they're so quick to make."

These single-serve packs will serve the needs of those 'on the go', including college students, overnighters, and travelers: an easy treat for any time of day or night. To quickly make up 4 wholesome pancakes just about anywhere, simply add water, oil, and an egg, and cook on an oiled griddle or pan. Egg-free recipes are also included. The company's Baking & Pancake Mix is a longtime favorite of those who are gluten-free, as well as those who are not. It has been rated the #1 Pancake Mix across the entire Natural Foods category for several years running.

For a quick individual brownie, just put the contents of a single-serve pack into a microwave safe cup or bowl, add water and oil and microwave. Quick, delicious brownies in about a minute. Pamela's Chocolate Brownie Mix is the #1 selling Brownie Mix in its category of all Natural Foods (SPINScan Data).

More than 200 user-friendly and easy-to follow appetizer, entrée and dessert recipes can be found on the Pamela's Products website. Pamela's Products recipes--using a wide range of her gluten-free, quick and versatile mixes--are designed to help busy people spend less time in the kitchen and more time with their families, and help college students make quick and healthful meals without sacrificing time or taste. With approximately 1 in 133 people diagnosed as Celiac Disease in addition to those suffering from gluten-intolerance, delicious convenient gluten-free food is becoming increasingly important.

Pamela's Products features a line of packaged cookies made with organic ingredients that are an easy and fun addition to any lunchbox. The pre-packed, single serving size option (2 cookies) is a convenient, delicious and smartly portioned snack that is easy to include in bagged lunches. The tasty flavors include Chocolate Chunk Pecan Shortbread, Peanut Butter Chocolate Chip, Espresso Chocolate Chunk and Dark Chocolate, Chocolate Chunk.

Pamela's Products Simplebites cookies are the perfect bite-sized snack for little hands. Available in kid-friendly flavors like Chocolate Chip, Ginger Snapz and Extreme Chocolate, these cookies are ideal for any child to share on the playground without worrying about excluding peers with gluten intolerance.

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

For additional information on Pamela's Products, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@ dubroworks.com) at 323-937-5488 or 310-821-2463.

ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

Pamela's Products 5th Annual Gluten-Free Recipe Contest

Ukiah, CA (May 2010) Pamela's Products, an award-winning leader in the gluten-free foods arena is accepting entries for its 5th Annual "Gluten-Free Recipe Contest" beginning on June 1, 2010. This year's contest theme, 'Bite Sized Delights', invites contestants to create gluten-free miniature variations of your favorite dishes using any of the Pamela's Products brand products.

Cultures around the world have enjoyed small plates for generations. From tapas, to dumplings to sliders, 'mini' dishes can be small in size but big in flavor. Recipes for pint-sized dishes such as individual sized pizza or two-bite muffins are ideal for on-the-go lunches, creative snack food, and appetizers for parties or single-serve entrees. Perfect for busy parents, college students or party hosts, mini-dishes are a fun way to make an ordinary day festive.

Pamela's Products' "Gluten-Free Recipe Contest" offers home cooks the opportunity to share their recipes with a wider community. Winning entries will have their recipes featured on the Pamela's Products website and in our newsletter. Winners will be chosen by the Pamela's Products team on or around September 30, 2010. One Grand Prize winner will receive a $200 gift certificate to a kitchen supply store and First and Second Runner-Ups will receive $100 gift certificates.

Considered a fun and creative way to discover new dishes and reinvent old favorites, Pamela's Products' Annual Gluten-Free Recipe Contest is the perfect opportunity to showcase how Pamela's Products are versatile and simple to use. Pamela's Products line of gourmet fast, easy and delicious baking mixes are the ideal ingredients to make any recipe, big or small, gluten-free and great tasting.

As 2009 Recipe Contest Winner, Jocelyn states, "After experimenting with Pamela's Products, I came up with this delicious, spicy, savory treat that no one could tell it didn't have gluten! I don't see any reason why I have to eat differently than other people so I make the things my friends and family are used to--just gluten-free. We all enjoy them together."

Jocelyn won the 2009 Grand Prize for her recipe for Cajun-Spiced Empanadas with Chipotle Cream Sauce; 2009 Runner-ups were awarded to recipes for English Sticky Toffee Pudding and Pecan Alfajores Cookies. 2009 Honorable mentions include recipes for Cheddar-Thyme Waffles, Cherry Chip Cookies, Easy Monte Cristo Sandwiches, Peanut Butter & Chocolate Filled Brownie Cups, Tuna Quiche, Raspberry Cream Cheese Cornbread Muffins and Quick Donut Holes. All 2009 winning recipes are available at www.pamelasproducts.com.

The contest will begin on Tuesday, June 1 at 12:01am (PT) and end on Monday, August 16 at 11:59pm (PT). There is no limit to the number of entries each contestant can submit provided that all entries follow contest rules and requirements.

Contestants can submit entries on the Pamela's Products website or mail in their entries. Entry forms will be available on the Pamela's Products website, www.pamelasproducts.com starting on June 1, 2010. Mailed entries can be sent to Pamela's Products, Recipe Contest, 200 Clara Ave., Ukiah CA 95482.

Pamela's Products are a tried-and-true staple for those following a gluten-free diet. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

For more information on Pamela's Products or contest rules and regulations, please visit www.pamelasproducts.com or email info@ pamelaproducts.com. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.


Contest Rules & Regulations

All Gluten-Free Recipe Entries Must:
1. Use a minimum of one Pamela's Products brand product as an ingredient;
2. List all ingredients with exact US measurements in order of use;
3. Include descriptions of any special gluten-free items that may not be readily available, or that require special notice to maintain the recipe as gluten-free;
4. Include complete step-by-step directions for preparation (including pan size, cooking/baking time, and temperature)
5. List size and number of servings produced. No illegible, incomplete, forged or altered entries will be accepted.

Recipes will be judged on overall originality, visual appeal, taste, and how well the Pamela's Products brand product is utilized. Winners will be chosen by the Pamela's Products team on or around September 30, 2010. One Grand Prize winner will receive a $200 gift certificate and Two Runners-Up will each receive a $100 gift certificate each to a kitchen supply store.


ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Gluten-Free Challenge: Are You Ready?

Do you know someone with celiac disease or gluten intolerance and wonder about their diet?

Does your family or friends have the impression that a gluten-free diet tastes bad?

Do you want to be supportive of someone following a gluten-free diet?

You are invited to take the Gluten-Free Challenge.

Gluten-Free meals can taste great! Sign up for the Gluten-Free Challenge (www.GoGFChallenge.com) to learn more! Starting April 21st, you will receive a “Recipe of the Day” and “Tip of the Day” for a month. Use these tasty recipes and tips to learn about gluten-free eating. On the weekend of May 22, we challenge you to eat gluten-free for the weekend. Dine with a gluten-free family member or friend to show your support and awareness of celiac disease, gluten intolerances and being gluten-free.

Bring everyone to the table to enjoy the same food.

Sign up for the Gluten-Free Challenge (www.GoGFChallenge.com) now! Win prizes while you learn and support people living a gluten-free lifestyle!

The Gluten-Free Challenge is a joint awareness project of the Gluten Intolerance Group of North America and Pamela’s Products.

* * * * * *

Are you ready for the challenge? Here are some FAQ from the Gluten-Free Challenge website.

Living gluten-free or living with someone who is gluten-free can be confusing. We hope these Frequently Asked Questions (and the Gluten-Free Challenge) will change that. For more information visit the Gluten Intolerance Group.

What is gluten?
The quick and easy answer is that gluten is a protein found in wheat, rye, barley and (sometimes) oats. (Oats need to be certified gluten-free to ensure that they are, in fact, gluten-free).

Why is avoiding gluten important?
For some, gluten can be toxic. There are many conditions such as Celiac Disease, Gluten Intolerance and other illnesses that render gluten toxic to the body. Although some people have chosen to avoid gluten simply because they feel better, it is generally a medical condition that needs attention. If you believe that gluten is making you sick please check the Gluten Intolerance Group's website for more information.

What is the treatment for Celiac Disease or Gluten Intolerance?
A lifelong adherence to a gluten-free diet.

If I need to follow a gluten-free diet, or one of my friends or loved ones does, what food can we eat?
There are amazing options for living gluten-free and enjoying the food. Gone are the days of dry, crumbly cookies and bread that tasted like the packaging it came in. There are companies such as Pamela's Products that have devoted themselves to delicious gluten-free food, and you can create your own wonderful dishes. The following grains & starches are allowed (taken from the Gluten Intolerance Group's website): Rice, Corn, Soy, Potato, Tapioca, Beans, Garfava, Sorghum, Quinoa, Millet, Buckwheat, Arrowroot, Amaranth, Tef, Montina®, Nut Flours.

The following grains contain gluten and are not allowed: Wheat (durum, semolina, kamut, spelt), Rye, Barley, Triticale. For a more complete list visit the Gluten Intolerance Group's website.

Where can I find more recipes?
Visit the Pamela's Products website and click on Recipes. Also, check back to our "How's It Going" blog for other participant's comments. You can also search online for gluten-free recipes or visit your local bookstore and pick up a gluten-free cookbook.

What if I'm the only gluten-free person in my family?
GREAT! Invite the other members of your family to join you in the challenge. We don't want to make them live gluten-free forever, just for one weekend. Our hope is that they'll gain a better understanding for what you face everyday.

Looking for Recipes: Pamela's Gluten-Free Bread Mix

I have a huge bag of Pamela's Gluten-Free Bread Mix but I don't have a large mixer or a bread machine. I have made bread from this mix before using a lot of stirring and kneading, but the bread came out feeling like a brick. Does anyone have good recipes that incorporate this Pamela's Gluten-Free Bread Mix but that does not require a stand-up mixer or bread machine! Thanks!!

Gluten-Free Valentine's Day Ideas from Pamela's Products

Valentine's Day, the most amorous day of the year, is just around the corner. No matter who we spend it with, everyone agrees that the day should be filled with decadent treats and delicious food that say 'I love you' or I appreciate you. Instead of a box of chocolates, you could do something more personal, like baking something over-the-top for your sweetheart? But what if you or your sweetie is Celiac or simply chooses to eat a gluten-free diet?

Pamela's Products was created 21 years ago on the idea that no one has to be left out of the celebration and that gluten-free can taste as good as OR BETTER than the wheat alternative. Featuring an award-winning line of GLUTEN-FREE and delectable ready-made desserts and baking mixes, Pamela's Products is perfect for sharing with all our loved ones.

For the chocolate lover in your life, we suggest wowing them with a moist delicious and flavorful frosted Cake, Brownies or Chocolate-chip cookies (all available and easy mixes).

OR if chocolate is not the flavor of choice for you or your loved one, Pamela's Products offers Vanilla cake mixes, shortbreads and biscotti that are sure to tantalize and satisfy anyone's sweet tooth without excluding those that adhere to a gluten-free diet. Fun for Valentine's Day, the moist and fluffy cake and cookie mixes can be easily cut into heart-shaped baked treats. Red or Pink natural food coloring can be added to frosting mixes to make your dessert fun and festive.

The versatility of the mixes allows for the more adventurous cook to use them as their launching pad for a more elaborate and uniquely individual dish. Pamela's Products website (www.pamelasproducts.com) is full of tried and true recipes that are simple to make. Valentine's Day Recipe ideas and tips for Breakfast, Brunch and Dessert include:

** Six-Layer Chocolate Cake

** Cranberry Orange Scones

** Heart Shaped Waffles with Berries and Cream

** Valentine's Day Gingerbread House

Pamela's Products Exhibits at Natural Products Expo West

PAMELA'S PRODUCTS EXHIBITS GOURMET GLUTEN-FREE CAKES AT FANCY FOODS SHOW AND UPCOMING
NATURAL PRODUCTS EXPO WEST

Ukiah, CA (January, 2010) -- Pamela's Products, a national leader in the gluten-free foods arena, will exhibit at both the 35th Annual Winter Fancy Foods Show (Booth # 1557), January 17-19, 2009 at the Moscone Center in San Francisco, CA, and, the Natural Products Expo West (Booth #2865) in Anaheim CA, March 12-14. Back from a number of appearances at East Coast events, Pamela's Products will offer tastings of the ready-to-eat, gourmet gluten-free line of cheesecakes, chocolate fudge cake and coffee cake during show floor hours at both West Coast Shows. Met with widespread enthusiasm, Pamela's Products ready-made cakes have been flying off shelves. The company anticipates even wider distribution this year.

With an award-winning line of over 30 products, Pamela's Products is the delicious alternative to traditional baking mixes and ready-made cookies. Pamela's Products booth at the upcoming Fancy Food Show will feature the line of cakes and cheesecakes, as well as their decadent packaged cookies. Cheesecakes are available in 3" mini and 6" sizes, and Chocolate Cake and Coffee cake in 6" serving size only.

President and Founder Pamela Giusto-Sorrells will be on hand with members of her team to discuss the products, ingredients, recipe variations, gluten-free cooking, and, of course, to share sumptuous treats.

Pamela's Products has built a reputation on taste and quality. The only dedicated gluten-free company to exhibit at the 2009 Summer Fancy Foods show in New York, Pamela's Products showcases gluten-free decadence and illustrates that gluten-free foods have been elevated to gourmet status. Used for creating both savory and sweet foods, Pamela's Products also has developed a full line of Specialty Party Recipes, perfect for weddings & celebrations of all kinds. Elaborate wedding cakes (as demonstrated at last year's Natural Products Expo), sumptuous appetizers and decadent main course components can be created--entirely gluten-free--and absolutely gourmet delicious.

Since 1988, Pamela's Products has set the standard for great tasting gluten-free food and has amassed a wide spectrum of followers. Ranging from individuals that follow a strict gluten-free diet to those that simply enjoy the taste, Pamela's Products demonstrates that gluten-free can be delicious.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

For more information on the Fancy Foods Show, please visit www.specialtyfood.com/do/fancyFoodShow/Register. For the Natural Products Expo West, please visit www.expowest.com.

Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@ dubroworks.com) at 323-937-5488 or 310-821-2463.

ABOUT PAMELA'S PRODUCTS
Pamela's Products offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies and Baking Mixes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Gluten-Free Cinco de Mayo

Cinco de Mayo has always held a special place in the hearts of the Latin American community. A day for celebration, May 5th is often marked with delicious meals and great tequila.

Pamela's Products, a leader in the gluten-free foods arena selected a delicious tamale roll recipe as a winner the Grand Prize Winner of Pamela's Greatest Gluten-free Recipe Contest. Developed by Texan, Ken H., the Tamale Style Stuffed Bread reflects the 'south of the border' flavors of the American Southwest. Just in time for Cinco de Mayo, this Tamale Roll recipe is perfect for the whole family. The recipe was selected from more than 100 recipes, by a panel of judges, that included company founder Pamela Giusto-Sorrells.

For additional recipes, and information about Pamela's Products, please visit http://www.pamelasproducts.com.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.


Tamale-Style Stuffed Bread
1 cup Pamela's Gluten-free Bread Mix
1 cup masa harina for tamales (naturally gluten-free corn flour)
1 teaspoon baking powder
1/2 cup lard or vegetable shortening
1-1/2 cups cooked shredded chicken
1 can black beans, drained and rinsed
2 cans red enchilada sauce
1 can low-sodium Chicken Broth
2, 4oz cans diced Green Chiles
Salt & Pepper to taste
Yield: 1 loaf, serves 4-6

Preheat oven to 375°.
In a bowl, combine the flours. Mix chicken with 3/4 of one can of enchilada sauce. With a mixer beat together the lard and baking powder on medium speed, about 1 minute. Slowly add the combined flours as you continue beating. Gradually add 1/3 to 1/2 cup of room temperature broth until the dough becomes like a soft cake-like batter. Salt & pepper to taste.

Line a 9-inch loaf pan with parchment paper, with plenty of overlap and extended edges. Remove paper and flatten on work surface. Spread dough in a 9-inch x 15-inch rectangle about 1/2-inch thick. Spread a layer of chicken on the dough, followed by the black beans and green chilies. Pour on remaining enchilada sauce.

Roll up the dough jelly-roll fashion and lower gently, using the parchment paper, into the loaf pan. Trim and fold over the paper, then cover the loaf pan with foil and bake for 1 to 1-1/2 hours.
When done, the loaf should feel firm in the center when pressed. If soft, return to oven for a few minutes longer. Let rest 10-15 minutes while you heat the remaining can of enchilada sauce. When done, turn loaf out onto a serving platter and gently remove the parchment paper. Slice into 1-inch thick rounds and pour a little sauce over them.

Chef's Notes: The second time I made this dish I used a French bread pan, that has a curved bottom, instead of the loaf pan, and the shape was more like a giant tamale! The corn crust is so good you won't believe you made it. It was a little easier rolling it up and putting it into a round pan. For ease of rolling, I also used less sauce in the roll, and served more at table to compensate. Use plenty of parchment paper and the pan hardly gets messy, and it works just as well as corn husks. Remember, you can use any filling; I used my leftover turkey from Thanksgiving and it was a hit with the family. I have some Chile Colorado in my freezer that is just begging to be made into one of these crowd pleasing wonders.

Gluten-Free Recipe Contest

The Greatest Gluten-free Recipe Contest is Here!

Preheat the oven and wash out the mixing bowls, it's time to cook!
beautiful white cake

Pamela's Products is excited to host the 2nd Annual Pamela's Products Greatest Gluten-free Recipe Contest. This amazing contest began on October 15th and will run through November 30th. We challenge all home chefs throughout the USA to chop, mix, bake, or sauté their best in gluten-free dining. Send us Pamela's Productsrecipe (and a picture), per their rules of course, and see what happens!

Pamela's Products has three categories of competition: Scrumptious Brunch (a dish or item you might serve at brunch or other casual get together), Delectable Dinner (what delectable savory do you enjoy with friends), and Delicious Dessert (something delicious, decadent and all you). Qualified entrants will be judged on their creativity, successful creation of a delicious dish, and use of one or more Pamela's Products brand item.

Ready... Set... Cook! (click for the entry form)