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Monday, January 31, 2011
Massachusetts Restaurants Prep for Food Allergy Law
Good news for those of you in Massachusetts. Starting tomorrow, all MA restaurants "will be required by law to have a certified food protection on staff." Read the article below for more information.


Massachusetts Restaurants Prep for Food Allergy Law

As of Feb. 1, all Massachusetts restaurants will be required to have a certified food protection manager on staff.

The National Restaurant Association and the Massachusetts Restaurant Association jointly unveiled an approved program to help restaurants comply with the state's restaurant allergy-awareness law that was passed in 2009.

The food protection manager must have completed allergen-awareness training through a program recognized by the Massachusetts Department of Public Health. Certifications must be renewed every five years.

The state health department approved the NRA/MRA Massachusetts Allergen Training program, which includes a 30-minute online training video developed by the Food Allergy & Anaphylaxis Network.

The program covers various types of food allergies, the consequences of cross-contamination and the necessary precautions to take when serving guests with food allergens. Managers also learned what steps to take if a guest experiences a reaction.

Additionally, these managers, according to The Boston Channel, are responsible for teaching their restaurant's staff about serving customers with food allergies and minimizing mistakes. They also are expected to personally serve food to guests with allergies.

As the law rolls into place, restaurants are encouraged to avoid complex dishes that may subtly hide allergens, such as shellfish or rye. Federal law does not currently require “minor” allergens to be listed on food labels.

Also under the new law, Massachusetts restaurants are now required to print the warning: “Before placing your order, please inform your server if a person in your party has a food allergy” on menus and other materials, including takeout pamphlets, websites and catering menus.

Chains without print menus can place the statement on menu boards or post it at the point of sale. As with any other restaurant law, local health inspectors will periodically check for compliance.

The Food Allergy Awareness Act officially went into place almost a year ago behind the efforts of the Massachusetts Department of Public Health.

Massachusetts is the only state that requires restaurants to educate staff on food allergies. As incidents of food allergies continue to rise, state officials have expressed hope that other states will follow their lead.

The National Institute of Allergy and Infectious Diseases estimates that food allergy occurs in 6 percent to 8 percent of children 4 years of age or under, and in 3.7 percent of adults.

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Tuesday, January 4, 2011
How Much Are Food-Allergic Diners Worth?
AllergyEats Founder Calculates the Power of the “Veto Vote”

BOSTON--(BUSINESS WIRE)--For the past year, AllergyEats founder Paul Antico has encouraged restaurants to better accommodate food allergic and intolerant diners because it’s the right thing to do. Now, the financial expert is demonstrating another benefit to catering to the food allergy community: it can significantly increase restaurants’ profits.

“Millions of Americans – or roughly 5% of the general population – have known food allergies or gluten intolerance, and restaurateurs should recognize the tremendous spending power of this community”
Antico, a former stock fund manager with 17 years at Fidelity Investments, leveraged his financial analysis background to determine how much economic power the food allergy and Celiac disease community can influence.

“Millions of Americans – or roughly 5% of the general population – have known food allergies or gluten intolerance, and restaurateurs should recognize the tremendous spending power of this community,” Antico explained.

Assuming that 20% of the food allergic population will never feel comfortable dining out, while another 20% will try to eat anywhere, that still leaves 9 million food allergic diners that can be won over by allergy-friendly restaurants. Yet this number dramatically underestimates the true economic value of serving the food-allergic population, given that most diners eat out with other people.

“A key factor for restaurants is the ‘veto vote.’ If one person in a party has food allergies, the entire group will likely go to a restaurant that can accommodate that one individual. The food allergic diner will ‘veto’ restaurants that won’t cater to his or her specific needs,” Antico explained.

“I’ve made a conservative assumption that the average party dining out includes only three people, two of whom do not have food allergies. This estimate is especially conservative given the greater prevalence of food allergies in children, who often eat out with a party of four or more. Therefore, the “winnable” food allergic diner community – 3% of the total US population – actually translates into a 9% or greater potential increase in business for an allergy-friendly restaurant,” Antico continued.

As an example, the casual dining chain Chili’s averages roughly $3 million in sales per restaurant annually. On each sales dollar, Chili’s earns about 15c in profit. Since restaurants have considerable fixed overhead (rent, staff salaries, etc.), it’s reasonable to assume that every additional sales dollar generates 25c (or more) in profit.

Therefore, a 9% increase in sales at a typical Chili’s would equate to approximately $270,000 per year. That translates into an additional $50,000 or more in annual profits for an “allergy-friendly” Chili’s versus a similar but “allergy-unfriendly” restaurant. Even if a restaurant is already at or near capacity during weekend prime times, by becoming more allergy-friendly, they can still increase their profits by tens of thousands of dollars annually.

Savvy restaurateurs understand the financial benefits of providing an allergy-friendly environment. Many restaurant owners are wisely taking extra precautions to accommodate food allergic and intolerant guests, having their employees trained in allergy safety, creating gluten-free menu options, providing ingredient lists, and seeking industry certifications.

“As the father of food allergic children, I avoid restaurants that won’t accommodate my sons’ special dietary requirements. I’d rather take my family of seven to an allergy-friendly establishment instead. Others within the food-allergy community feel similarly,” Antico explained. “The feedback is clear – if a restaurant doesn’t have food allergy protocols in place, these dining parties will take their business elsewhere.”

“From a purely business perspective, it’s in restaurants’ best interests to accommodate the food allergy population, as it can lead to significantly higher profits,” Antico continued. “The objective, peer-based feedback on AllergyEats makes it easier for the food allergy community to find allergy-friendly restaurants and avoid those that don’t measure up.”

AllergyEats is a free, user-friendly website that provides valuable peer-based feedback about how well (or poorly) restaurants accommodate food-allergic customers. Antico started AllergyEats after dining out with his two food-allergic children and becoming frustrated by the inconsistencies in restaurants – some were willing and able to accommodate food-allergic diners and some were not. He created AllergyEats as a resource that offers restaurant feedback specific to food allergies.

AllergyEats lists well over 600,000 restaurants nationwide, which food allergic diners can rate. The site also offers information on restaurants’ menus (including gluten-free menus), allergen lists, nutrition information, certifications, web links, directions and more.

AllergyEats, which launched in February 2010, is experiencing tremendous growth, as word spreads about this valuable resource. Tens of thousands of visitors now use the site monthly, and more than 2,000 social media “fans” follow the site, participating in discussions and posting comments. The overwhelmingly positive response to the site demonstrates that AllergyEats is meeting a tremendous need in the food allergy community.

AllergyEats has received a number of endorsements from highly-respected food, health and allergy organizations, including the Asthma and Allergy Foundation of America, Gluten Intolerance Group, and the Massachusetts Restaurant Association. Additionally, AllergyEats is forming exciting partnerships with other organizations, including restaurant chains, established food allergy non-profits and more.

For more information, please visit www.AllergyEats.com.

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Thursday, November 11, 2010
Enjoy Life Foods Launches "Survival Guide" for Food Allergy and Intolerance Community
Schiller Park, IL – October 11, 2010 – With the recent proliferation of gluten-free and allergy-friendly products in stores, bakeries and restaurants, those with food allergies no longer are stuck standing in the grocery aisle with little or no packaged food options.

Now that over 4% of Americans are suffering from food allergies, the public is gathering an increased awareness of these food sensitivities. Enjoy Life Foods is doing its part to further educate the public with their newly revised “Survival Guide.” This Guide contains tips, hints, and what to look out for when dealing with food allergies, especially the top 8 foods that account for 90% of all food allergies in the United States.

Titled Enjoying Life & Eating Safely, this “Survival Guide” provides key information and resources to those unfamiliar with eating gluten-free, especially those newly diagnosed with Celiac Disease or food allergies. Apart from the resources and the important facts of celiac disease, food allergies, food intolerances, and autism, the survival guide offers several lifestyle tips, ranging from how to read and properly understand food labels when grocery shopping to finding appropriate substitutes for products that may contain gluten or the top 8 allergens.

There is an estimated 3 million people in the U.S. dealing with Celiac Disease, with many more whom remain undiagnosed. When they are diagnosed, it can be frustrating on where to turn due to the minimal amount of resources that are currently available. The Survival Guide will help to ensure that those newly diagnosed with a gluten intolerance or food allergy has a roadmap as to how to proceed in living a normal and healthy life.

Additionally, Enjoy Life took the extra step of creating an online version of the Survival Guide, which is now available at www.enjoylifefoods.com/survivalguide. The online version also delves into the additional the 3 additional food allergies that make up the
top 10 list in Canada. Enjoy Life Foods is also active on Facebook and Twitter, allowing users to openly share tips, successes, and obstacles in dealing with food allergies. With the Survival Guide, those living with food allergies, Celiac Disease and other intolerances no longer need to face a problem of limited resources, and are simply able to “enjoy life.”

About Enjoy Life Foods
Enjoy Life Foods, founded in 2001, makes great-tasting allergy-friendly foods that most everyone can eat freely. The Company launched in 2002 with a broad product line that is free of the eight most common allergens (NO: wheat, dairy, peanuts, tree nuts, egg, soy, fish or shellfish) and all products are gluten-free. Today, the Company offers 26 products available in natural food and conventional grocery stores throughout the United States and Canada. For more information, visit Enjoy Life on Facebook (www.facebook.com/EnjoyLifeFoods) or Twitter (www.twitter.com/ELFCEO). To find stores nearest you, visit the store locator found on www.enjoylifefoods.com.

Contact:
Alina Tylman
atylman@ enjoylifefoods.com
(847) 859-1803
Enjoy Life Foods
3810 N. River Road
Schiller Park, IL 60176

Kasey Klippstein
kklippstein@ enjoylifefoods.com
(847) 859-1803
Enjoy Life Foods
3810 N. River Road
Schiller Park, IL 60176

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