We all know that gluten-free foods are the trend of the moment but I am predicting the next big trend will be celebrity-endorsed, gluten-free products.
YOU HEARD IT HERE FIRST!
Celebrities are already endorsing the gluten-free diet as a "weight loss" regimen, so why not jump on that bandwagon a little bit more and make a profit off the gluten-free trend of the moment?
There are celebrities that have been diagnosed with Celiac Disease and truly need to be on a gluten-free diet. Just this week, Dana Delaney of Desperate Housewives, was featured on the cover of Prevention Magazine talking about her diagnosis and eating habits once diagnosed with Celiac. But it seems more often than not, celebrities are eating gluten-free for the wrong reasons. Do an Internet search on "celebrities + gluten-free" and you will see exactly what I mean. Count how many actually have Celiac Disease or gluten intolerance. Then count how many weigh over 100lbs and are bigger than a size 0!!
Celebrities and their products
Now it seems that being on the diet is no longer enough to be noticed. Creating your own line of gluten-free products is now the way to be in the "in-crowd" amongst gluten-free celebrities.
Although I still don't know who she is except for hottie Bradley Cooper's ex-wife, apparently Jennifer Esposito has her own line of gluten-free baking mixes. Rumor also has it that a daytime talk show host is also working on her own gluten-free goodies.
Now, Mariel Hemingway is making a new type of gluten-free snack called a Blisscuit. Apparently a Blisscuit is "neither a health bar nor a traditional cookie... Blisscuits™ are part of a new building category known as "functional food". No refined sugar – still sweet – low carbs – no wheat with a gluten free recipe – high comfort – real food and Blisscuits help to boost your immune system!"
I don't even know what "functional foods" are except for another buzz word being thrown in my face. According to Wikipedia, "Functional foods are any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients." I am sure Mariel means well, but for some reason when I got the press release yesterday announcing this new product and celebrity alliance and I was annoyed.
As many of my readers know, I have always felt that any press is good press for the Celiac Disease community. Talking about eating gluten-free, even by celebs, will clearly show there is a demand for gluten-free products. I am just frustrated by the trendiness of it all. What happens next year when gluten-free is out and functional foods are in? Does that mean the gluten-free shelves will be empty? I hope not!
To me, a gluten-free product is a gluten-free product. I won't go out and buy it just because the creator was in a movie, commercial, or on TV. If it tastes good and is safe for me to eat, I will give it a try. Good luck to those celebrities trying to launch their gluten-free products. Just do us all a favor and make your product good enough to stick around for a long while!
YOU HEARD IT HERE FIRST!
Celebrities are already endorsing the gluten-free diet as a "weight loss" regimen, so why not jump on that bandwagon a little bit more and make a profit off the gluten-free trend of the moment?
There are celebrities that have been diagnosed with Celiac Disease and truly need to be on a gluten-free diet. Just this week, Dana Delaney of Desperate Housewives, was featured on the cover of Prevention Magazine talking about her diagnosis and eating habits once diagnosed with Celiac. But it seems more often than not, celebrities are eating gluten-free for the wrong reasons. Do an Internet search on "celebrities + gluten-free" and you will see exactly what I mean. Count how many actually have Celiac Disease or gluten intolerance. Then count how many weigh over 100lbs and are bigger than a size 0!!
Celebrities and their products
Now it seems that being on the diet is no longer enough to be noticed. Creating your own line of gluten-free products is now the way to be in the "in-crowd" amongst gluten-free celebrities.
Although I still don't know who she is except for hottie Bradley Cooper's ex-wife, apparently Jennifer Esposito has her own line of gluten-free baking mixes. Rumor also has it that a daytime talk show host is also working on her own gluten-free goodies.
Now, Mariel Hemingway is making a new type of gluten-free snack called a Blisscuit. Apparently a Blisscuit is "neither a health bar nor a traditional cookie... Blisscuits™ are part of a new building category known as "functional food". No refined sugar – still sweet – low carbs – no wheat with a gluten free recipe – high comfort – real food and Blisscuits help to boost your immune system!"
I don't even know what "functional foods" are except for another buzz word being thrown in my face. According to Wikipedia, "Functional foods are any healthy food claimed to have a health-promoting or disease-preventing property beyond the basic function of supplying nutrients." I am sure Mariel means well, but for some reason when I got the press release yesterday announcing this new product and celebrity alliance and I was annoyed.
As many of my readers know, I have always felt that any press is good press for the Celiac Disease community. Talking about eating gluten-free, even by celebs, will clearly show there is a demand for gluten-free products. I am just frustrated by the trendiness of it all. What happens next year when gluten-free is out and functional foods are in? Does that mean the gluten-free shelves will be empty? I hope not!
To me, a gluten-free product is a gluten-free product. I won't go out and buy it just because the creator was in a movie, commercial, or on TV. If it tastes good and is safe for me to eat, I will give it a try. Good luck to those celebrities trying to launch their gluten-free products. Just do us all a favor and make your product good enough to stick around for a long while!
Labels: "Celiac Disease", "gluten-free", celebrities
