I saw this graphic on the Hartman Salt website and was blown away that only 5% of the gluten-free food purchases are for people with Celiac Disease. This really is an excellent visual representation of the gluten-free trends in the United States.
Here is what Hartman Salt had to say:
"The year 2011 is quickly becoming the Year of Gluten-free. But will it last? While a number of people have made a very conscious decision to avoid gluten in their diets, a very small percentage of consumers have valid health reasons for doing so. What we saw in the case of low-carb tells us a few things about the long-term viability of gluten-free analogs as a successful product category. This HartmanSalt infographic begins to makes sense of the gluten-free maze."
Click here for the larger picture.
Here is what Hartman Salt had to say:
"The year 2011 is quickly becoming the Year of Gluten-free. But will it last? While a number of people have made a very conscious decision to avoid gluten in their diets, a very small percentage of consumers have valid health reasons for doing so. What we saw in the case of low-carb tells us a few things about the long-term viability of gluten-free analogs as a successful product category. This HartmanSalt infographic begins to makes sense of the gluten-free maze."
Click here for the larger picture.
Labels: "gluten free", trends
