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Wednesday, February 28, 2007
Spreading Celiac Awareness Nationwide
Public service announcement from the NFCA website:

Celiac Disease...If you’re reading this, you’ve probably heard of it, but 97% of the people who have it still don’t know what it is.

To help raise awareness and get the 3 million Americans with celiac disease accurately diagnosed, CNN has graciously helped the National Foundation for Celiac Awareness write, film, edit and produce a 30-second public service announcement (PSA) featuring CNN Newsroom Anchor Heidi Collins.

To view the PSA click the start button above!!

Now…we need your help to get the PSA aired nationwide on as many stations as possible. By getting the PSA aired in more communities, we can instantly educate millions of people about celiac disease and help them get on the path to restoring their health and reclaiming their lives.

Join the 50 Station Challenge!!

If you’re ready to join our 50 Station Challenge, here’s what you need to do:

1. Contact the stations you’d like to air the PSA. You can find their contact information in your local telephone book or online at their website. Ask to speak to the person in charge of handling public service announcements.

2. Ask this person if the station is airing PSAs and if they might be interested in celiac disease. If you have celiac disease, tell them your personal story. Telling your personal story will show why it is so important for the station to air the PSA.

3. Ask them to view the PSA at or to contact Vanessa Maltin 215-692-2639 or Some stations may request a DVD or BETA copy. In this case, please ask for the address of the station and the name of the person whose attention the package should be sent to. Send this information to Vanessa Maltin and she will send the DVD or BETA version to the station.

4. About one week after you’ve emailed them the link or NFCA has sent them the DVD or BETA copy, it is very important for you to follow up to see that the person received your email or our package and to find out whether they’d like to air it.

5. If they say yes, FANTASTIC!! If they say no, don’t be discouraged. Pick another station and try again!! .

To join the 50 Station Challenge, please contact:
Vanessa Maltin
National Foundation for Celiac Awareness

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