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Thursday, July 5, 2012
Schar USA Opens New US Facility

Two weeks ago while I was preparing for a gluten-free weekend in Vermont, Dr. Schar USA opened a brand new, gluten-free facility in Swedesboro, New Jersey. This is very exciting news for a company that has been importing their gluten-free products to the United States for years. My hope is that this new state-side facility will not only help to distribute the amazing Schar products more widely across the country, but bring their prices down slightly. I basically lived off Schar products while I was in Italy in 2009 and have been a huge fan ever since then. Schar has a wide range of baked goods, crackers, cookies, and even baking mixes. Read on for more information about Schar and their new facility. 


Europe’s #1 Market Leader in Gluten-Free Expands in North America With Promise OOffering Tasty, Delicious and Worry-Free Dining Experiences To Celiac and Gluten-Free Communities

LYNDHURST, N.J., July 5, 2012 – Dr. Schar USA, a subsidiary of Europe’s market leader in gluten-free food, announced today the official opening of the company’s first gluten-free manufacturing facility in the United States, which expand its reach to the growing celiac and gluten-free consumers. With a commitment to gluten-free foods that are tasty, delicious and nutritious, the new Schar facility delivers the promise of the company’s mission to enable celiac and gluten-free communities to enjoy foods without the worry.

Located in Swedesboro, New Jersey, the 60,000-square-foot state-of-the-art facility will produce Schar’s popular and newest baked goods. Most notably, Schar is excited to also announce the introduction of gluten-free plain and cinnamon bagels to the U.S. marketplace in response to consumer demand. Additionally, the site will produce the following baked goods:
-      Classic and Multigrain Par Baked Ciabatta rolls and baguettes 
-      Hearty White Frozen Bread
-      Hearty Grain Frozen Bread
-      Upcoming baked goods currently in development

“The launch of our first facility in the United States is an exciting milestone for the Schar
brand,” says Donna L. George, President and COO of Dr. Schar USA, Inc. “The facility
will help accelerate the growth and availability of innovative gluten-free foods in grocery,
natural, and specialty stores as well as restaurants and other food outlets across the
country. Dr. Schar is committed to raising awareness and improving the quality of life of
those in the U.S. who have celiac disease or gluten sensitivity. Our vision is for the
Schar brand to be the U.S. market leader in gluten-free foods and innovation and New
Jersey is a perfect location to support our national distribution and growth.”

“We are proud to proclaim that Dr. Schar, the market leader in Europe based on a
platform of quality, safety, knowledge, and research, is now also made in the USA.”

As a gluten-free facility, Schar will strictly adhere to the same rigorous production
standards followed by all company facilities across the globe. From the selection of raw
materials to the manufacturing of gluten-free baked goods, the facility will comply with
the 20 ppm or less maximum gluten content standard established by the Codex
Alimentarius Commission—a joint program of the World Health Organization and Food
and Agriculture Organization.

Special guests Caren S. Franzini Chief Executive Officer of the New Jersey Economic
Development Authority (EDA) and actress Jennifer Esposito, a celiac, currently starring
in CBS’ Blue Bloods, attended the event. In addition, Dr. Peter H. Green of The Celiac
Disease Center at Columbia University shared a congratulatory message via video to
celebrate Schar’s facility opening.

The new production site is projected to create more than 50 new jobs and help fuel the
state’s local economy in addition to supplying the demands of the exploding gluten-free
marketplace which is expected to top $2.6 billion by the end of 2012.

“The new Schar facility is a tremendous service to consumers in our country that are in
need of gluten-free and baked foods. The company now has breads, rolls and bagels
that are gluten-free and delicious,” said Caren Franzini, Chief Executive Officer of the
New Jersey Economic Development Authority. Ms. Franzini added, “The Schar facility is
also a great economic benefit to the state of New Jersey. We are pleased that Schar
made the right decision to choose New Jersey as the home of their first facility in North
America. We look forward to the company’s continued growth in our state.”

At the event, Schar honored actress Jennifer Esposito’s non-profit organization,
Jennifer’s Way Foundation for Celiac. The non-profit’s mission is to provide education on
celiac disease and to serve as a resource for those living with the disease and choosing
to live a healthy gluten-free life. With a philosophy that every month is Celiac Awareness
Month, Schar selected Jennifer’s Way Foundation for Celiac to help the organization
continue to work on raising awareness of celiac disease and provide information for the
community. The company presented the non-profit with a monetary donation of $2,500.
Ulrich Ladurner, owner and president of Dr Schär Group, who launched the company
over thirty years ago and built a trusted household name among those with celiac
disease, closed the ceremony.

“The U.S. is our new home and we are proud to launch the facility in New Jersey. With a
comprehensive portfolio of products – over 300 – in Europe, the U.S. facility enables
Schar to expand its distribution in the country, while strengthening the Schar brand that
so many consumers have learned to trust and love,” said Mr. Ladurner.

Dr. Schar’s parent company, Dr. Schär AG/SPA based in Burgstall, Italy, invested over
$15 million into its new facility. The company has been developing and producing glutenfree
products for over 30 years and is the leading gluten-free manufacturer in Europe
known for quality, safety, innovation and education with the mission of improving the
lives of those with celiac disease and related intolerances. The company’s
comprehensive portfolio offers a range of products, including breads, rolls, pasta,
cookies, crackers and frozen meals. Schar USA was incorporated in 2007 and has
introduced over 33 products to the U.S. market.

Dr. Schar USA ( is a subsidiary of Dr. Schär (, the
market leader in Europe that offers the widest array of gluten-free products. A trusted
household name, Dr. Schar is backed by over 30 years in the marketplace and a worldclass
team of food technologists, dietitians, and scientists. The company provides the
Celiac and gluten sensitive communities a flavorful selection of quality, gluten-free and
trusted products so that they may lead a carefree, pleasurable life. With a commitment to
delivering worry-free dining experiences for the Celiac and gluten sensitive communities,
the company will open its first ever manufacturing facility dedicated to producing glutenfree
breads in New Jersey.

Learn more about Dr. Schar USA and its product line by visiting: or
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