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Friday, May 3, 2013
Rudi’s Gluten-Free Bakery Awards 10 Gluten-Free Camp Scholarships
I am so excited about this announcement and slightly jealous. I've said it before and I will say it again, I LOVE CAMP! I think every child should go to camp at least twice in their life. Twice, because if they are like my sister and I your kid might hate their first time. ha! My camp summers were my best summers. I went to sleep-away for seven summers and was gluten-free every single summer! More than 15 years later I still keep in touch with friends from camp. Read on to learn about an exciting scholarship opportunity from Rudi's Gluten-Free.



Rudi’s Gluten-Free Bakery Celebrates National Celiac Awareness Month by Awarding 10 Gluten-Free Summer Camp Scholarships
Rudi’s Gluten-Free now accepting entries to the Gluten-Free ‘Happy Camper’ essay contest on Facebook 

Boulder, Colo. – (May 1, 2013) –Rudi’s Gluten-Free Bakery® is ready for summer vacation and can’t wait to help kids across the country enjoy their summer camp experience, even if they eat gluten-free. According to the American Camp Association, 10 million kids attend a summer camp every year. Since it’s a part of so many kids’ summer vacations, Rudi’s Gluten-Free is inviting Facebook fans to visit the “Rudi’s Gluten-Free Happy Camper” application this May, National Celiac Awareness Month, to submit a 200-word essay from their child for a chance to win one of 10 scholarships to a gluten-free summer camp.

“Enthusiastically giving back to our communities has long been an important part of our business, and this is the third year we’ve made a commitment to the gluten-free community during Celiac Awareness Month,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic Bakery. “Summer camp is all about making memories that last, and a child’s dietary restrictions shouldn’t prevent them from having the experience of a lifetime. We’re thrilled that the Rudi’s Gluten-Free Happy Camper program will provide 10 deserving kids with a gluten-free camp experience.”

Parents with eligible children, ages 8-17, can enter the contest by ‘liking’ Rudi’s Gluten-Free on Facebook and submitting an essay from their child explaining what going to a gluten-free summer camp would mean to them. As an additional incentive to enter in early May, Rudi’s Gluten-Free has promised to give the first 250 eligible fans that enter an official Rudi’s Gluten-Free Happy Camper water bottle. The 10 winners will be selected by Rudi’s Gluten-Free Bakery and announced on Facebook on June 10, 2013, giving parents and campers time to plan and pack up for a summertime camp adventure.

"Having a special dietary need like celiac disease can make the simple act of going to camp far more challenging,” said Alice Bast, founder and president, National Foundation for Celiac Awareness (NFCA). “Fortunately, there are more options today than ever before, whether it’s a dedicated gluten-free summer camp or a ‘mainstream’ camp that has been properly trained to serve gluten-free campers. Rudi's Gluten-Free Bakery has done an excellent job supporting the gluten-free community, and we are glad to see them continuing that work with their camp scholarship program."

In the spirit of summer camps, National Foundation for Celiac Awareness (NFCA) also offers a gluten-free training program called GREAT Schools, Colleges and Camps. The online course will prepare camp directors and kitchen staff to safely accommodate your child's gluten-free dietary needs. Learn more at CeliacCentral.org/GREAT/schools. 

Rudi’s Gluten-Free strives to create partnerships and programs that give back to the gluten-free community in a way that drives toward a better, brighter future. Offering gluten-free summer camp scholarships provides the perfect opportunity for kids to be kids without worrying about dietary restrictions. Parents can rest assured knowing that many camps are either entirely free of gluten or cater to gluten-free diets.

In addition to connecting with gluten-free fans for summer camp fun, Rudi’s Gluten-Free recently reintroduced its line of Sandwich Breads with a new Soft & Fluffy recipe. With a yummy taste, longer shelf life, double the fiber content with 2g per serving and the Gluten Free Certification Organization (GFCO) recognizable seal, these breads are the perfect base to a delicious sandwich while camping or hiking this summer. Rudi’s Gluten-Free Sandwich Breads come in Original, Multigrain, and Cinnamon Raisin varieties. 

For more information on the Happy Camper contest and Rudi’s Gluten-Free, visit rudisglutenfree.com.

About Rudi’s Organic Bakery, Inc.
Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 35 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.
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Monday, January 14, 2013
New and Improved Rudi's Gluten-Free Bread
I have always been a fan of Rudi's Gluten-Free Bread ever since I met the Rudi's team back in 2010. I was especially excited when someone from Rudi's contacted me about sampling their newly revamped gluten-free breads last month.

I received free samples of Rudi's Original, Multigrain, and Cinnamon Raisin bread. I was most excited about the revamped Cinnamon Raisin bread. It is a great sweet treat straight out of the bag and doesn't even need to be toasted which is unusual for some of the gluten-free breads out there. For an extra delicious meal, dip this bread in some eggs and make a delicious and flavorful French toast on a weekend morning.

If you see Rudi's Gluten-Free on your grocer's shelf, pick up a bag. You will not be disappointed.



Rudi’s Gluten-Free Bakery Introduces New Soft and Fluffy Recipe in its
Line of Sandwich Breads
New formula is sure to delight gluten- free fans across the country looking for
options that taste, look and feel like the real thing

Boulder, Colo. – (Nov. 27, 2012) – Rudi’s Gluten-Free Bakery is transforming the gluten-free world, one recipe at a time. The company known for its delicious line of gluten-free offerings, including everything from Sandwich Breads, Hamburger Buns and Hot Dog Rolls, Pizza Crust to a line of Tortillas, has revamped its Sandwich Bread recipes in a way that will revolutionize gluten-free taste and texture.

“In speaking with the gluten-free community, we quickly learned they are looking for better-tasting breads and baked goods that don’t leave you with any feeling of missing out on the good stuff. We’re thrilled that with this new recipe we’ve made our already delicious line of Sandwich Breads  softer and fluffier so they taste, look and feel like the real thing,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic Bakery. “It’s our passion to keep pushing the envelope to create high-quality gluten-free products the whole family will enjoy. We’re confident our fans will love the new formula, and will feel good about what they’re eating, too.”

Since its founding in 1976, Rudi’s Organic Bakery has perfected baking breads free of artificial chemicals and preservatives. Today, Rudi’s Organic continues to leverage their longstanding history to create and perfect their gluten-free breads made with only the highest quality, wholesome and all-natural ingredients.  Rudi’s Gluten-Free is recognized within the industry as a gluten-free leader, including being named the Trailblazer in the gluten-free category in the 2011 Grocery Headquarters Trailblazer Awards. The award was based on innovative excellence and leadership in the grocery industry.

What do consumers think about the new and improved recipe? In a taste test made up of celiac and gluten intolerant consumers, the new Rudi’s Gluten-Free formula was selected as the favorite bread against a top competitor when it came to flavor, aftertaste, texture, appearance and everyday usability, all of which Rudi’s Gluten-Free anticipates will help boost in-store sales.  Fans will first see the recipe change in the full line of Rudi’s Gluten-Free Bakery Sandwich Breads, including Rudi’s Gluten-Free Original, Multigrain, and Cinnamon Raisin.  Here’s a look at exactly what has changed in the new gluten-free recipe, and what will make fans smile when they bite into their next gluten-free sandwich:

  • Soft and delicious texture with a better shelf life—bread stays softer longer
  • Incredible Taste—so good you really will say yum out loud
  • Doubled the fiber content—2g per serving
  • Certified gluten-free by the  Gluten Free Certification Organization (GFCO)
  • All-natural ingredients—Rudi’s Gluten-Free has always baked with only natural ingredients giving all its Sandwich Breads a cleaner ingredient label than competitors
  • Non-GMO ingredients—like Rudi’s Gluten-Free has always used

To help support the launch of the new formula, Rudi’s Gluten-Free has planned a comprehensive marketing program that includes continuation of engaging and entertaining programs online; engagement with top gluten-free bloggers; coupons to drive trial and presence at key gluten-free events across the U.S.  To start the year with a bang, Rudi’s Gluten-Free plans to ring in the New Year with its first marketing campaign launching in January 2013. In 2013, Rudi’s Gluten-Free also plans to launch additional new products to provide fans with even more delicious and nutritious options. For the latest updates on product offerings and promotions, Rudi’s Gluten-Free invites fans to Like Rudi’s Gluten-Free on Facebook, and visit the products page on the Rudi’s Gluten-Free website.

About Rudi’s Organic Bakery, Inc.
Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 30 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.


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Monday, May 7, 2012
Rudi's Gluten-Free Spreads the Bread for Celiac Awareness Month
I got this email from my friends at Rudi's Gluten-Free this week. Join Rudi's in celebrating Celiac Awareness Month! 

Rudi’s Gluten-Free Bakery Spreads the Bread by Going Dollar for Dollar
to Celebrate Celiac Awareness Month this May
 
Facebook fans can get a $1 off coupon for any Rudi’s Gluten-Free product by
simply selecting one celiac organization to receive $1

Boulder, Colo. – (May 1, 2012) – Rudi’s Gluten-Free Bakery is going big to celebrate Celiac Awareness Month by giving back to its favorite fans and all of the national celiac disease organizations dedicated to helping raise awareness on how to live a brighter, gluten-free life. From now through May 31, Rudi’s Gluten-Free fans can get and give some dough through Spread the Bread, a Facebook campaign with the goal of raising up to $30,000 for the leading celiac disease education and awareness organizations, including Celiac Disease Foundation (CDF), Celiac Sprue Association® (CSA), Gluten Intolerance Group® (GIG), and the National Foundation for Celiac Awareness (NFCA).

Rudi’s Gluten-Free Facebook fans are invited to select one of these four community partners to receive a $1 donation from Rudi’s Gluten-Free and then click for a downloadable coupon good for $1 off any Rudi’s Gluten-Free product. To follow the fun, fans can track the amount pledged to each organization and help encourage family and friends to donate to their favorite organization.

“These four amazing community partners help our gluten-free fans live life to the fullest,” said Doug Radi, vice president of marketing for Rudi’s Gluten-Free Bakery. “For more than 35 years, our team has believed there’s a better, brighter way to make bread, and we launched Rudi’s Gluten-Free as a way to make sure our gluten-free fans weren’t left out of the party. As we celebrate the goodness of a gluten-free life, we wanted to toast those who are making it even easier to stay happy and healthy—and what better way to do this than to give our fans the opportunity to support their favorite organization.”

Rudi’s Gluten-Free Bakery is committed to raising awareness and furthering education about celiac disease through partnerships, campaigns and event sponsorships—it’s all about making gluten-free life a little brighter. The leading celiac organizations benefitting from Spread the Bread during Celiac Awareness Month include:

  • Celiac Disease Foundation: The Celiac Disease Foundation has been at the forefront of evidence-based celiac disease education, awareness, advocacy and support services to the lay and health professional communities since 1990. Today, guided by its distinguished Medical Advisory Board, and supported by Chapters and Connections throughout the United States, CDF is meeting the growing public health challenge of increased diagnosis of celiac disease and gluten sensitivity with a range of vital programs and services for the public, patients and healthcare professionals. 
  • Celiac Sprue Association: The Celiac Sprue Association is a member-based organization dedicated to improve the quality of life for individuals with celiac disease and their families worldwide through research, education, and support. CSA has been advocating for the gluten-free community for more than 30 years. 
  • Gluten Intolerance Group: The mission of the Gluten Intolerance Group of North America is to support persons with gluten intolerances, celiac disease, dermatitis herpetiformis, and other gluten sensitivities, through consumer and industry services and programs that positively promote healthy lives. GIG has been serving the gluten-free community for 38 years. 
  • National Foundation for Celiac Awareness: Through empowerment, education and advocacy, NFCA drives diagnoses of celiac disease and other gluten-related disorders and improves the quality of life for those on a lifelong gluten-free diet. The NFC A was established in 2003. 
What’s the freshest news from the Rudi’s Gluten-Free oven? Rudi’s Gluten-Free just introduced Gluten-Free Tortillas that are made with whole grain flours to create a soft, pliable texture perfect for a spring or summer sandwich wrap. The new line includes Plain, Spinach and Fiesta Tortillas, all of which are made with 5 grams of fiber per serving so they’re flat out nutritious in addition to being delicious.

Rudi’s Gluten-Free products are free of artificial ingredients, preservatives and genetically modified organisms (GMOs)—they’re full of goodness and none of the junk. Plus, all Rudi’s Gluten-Free products are soft and delicious, making life a little more enjoyable for families on a gluten-free diet. All of Rudi’s Gluten-Free products, including its Original, Multigrain and Cinnamon Raisin Breads, Pizza Crust, Hamburger Buns and Hot Dog Rolls, and new Tortillas are certified gluten-free and carry the Gluten-Free Certification Organization’s (GFCO) recognizable GF symbol. All of Rudi’s Gluten-Free products are available nationally at natural foods stores and mainstream supermarkets. For more information and to find local availability, visit www.rudisglutenfree.com.

About Rudi’s Organic Bakery, Inc. 
Rudi’s Organic Bakery, Inc., founded and headquartered in Boulder, Colo., is the nation’s largest brand of USDA certified organic breads. Rudi’s Organic Bakery has a long history of baking bread a better and brighter way, by using simple organic ingredients that contain no artificial ingredients, preservatives, high fructose corn syrup or trans-fat. Founded in 1976, Rudi’s offers small batch organic artisan breads, sliced sandwich breads, wide pan sandwich breads, English muffins, bagels, hamburger and hot dog buns, and wraps as well as a popular line of organic spelt breads, buns and tortillas. For more information, visit www.rudisbakery.com or follow Rudi’s Organic Bakery on Facebook and Twitter.

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