Betty Crocker's First Ever Gluten Free Recipe Contest and Giveaway

Betty Crocker^® Announces the Baker’s Challenge Gluten Free Recipe Contest

Minneapolis, MN – May 24, 2011 – Hold the gluten, grab your aprons, and start your ovens!  The Baker’s Challenge Gluten Free Recipe Contest, Betty Crocker’s first-ever gluten-free recipe contest, is now open for entries. Now through June 30, 2011, gluten-free bakers from across the country can enter online at www.glutenfreely.com/bakerschallenge for the chance to win a Grand Prize of $5,000 and the chance to be featured on a Betty Crocker^® Gluten Free dessert mix or Bisquick^® Gluten Free baking mix package and/or be featured in a Betty Crocker publication. Entrants will be challenged to create an original gluten free holiday-themed appetizer, bread or dessert recipe, using any Betty Crocker Gluten Free dessert mix or Bisquick Gluten Free baking mix.

Submitted recipes must be entirely gluten free and will be judged on five key categories: taste, creativity, ease of preparation, consumer appeal and appearance. On or about September 20, 2011, Betty Crocker will announce the 10 selected finalists, who will each receive a Betty Crocker Gluten Free Baking gift basket filled with baking items and Betty Crocker Gluten Free mixes (estimated retail value of $119). The finalists’ recipes will be voted on by the public on www.glutenfreely.com/bakerschallenge, and the finalist whose recipe receives the most votes will be announced as the winner on or around November 1, 2011.

“We’re excited to offer this opportunity to the gluten free community,” said Allison Miller, Marketing Manager, Betty Crocker Gluten-Free Mixes.  “The Betty Crocker Baker’s Challenge Gluten Free Recipe Contest is a great way for gluten free bakers to share their innovative creations and show the world how delicious living gluten freely can be.”

For gluten-free recipe inspiration and more information about the Betty Crocker Baker’s Challenge Gluten Free Recipe Contest, visit www.glutenfreely.com today. In addition, through the end of June, save 20% on the purchase of any of the five of the Betty Crocker Gluten Free mixes at www.glutenfreely.com/ourstore.

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Contest Abbreviated Rules

NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by June 30, 2011, Void where prohibited. See Official Rules for details. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55426.

Get your baking hats on. I'm giving away a Betty Crocker Prize Pack to inspire you for this contest courtesy of MyBlogSpark. Leave me a comment below with your email address and tell me about a recent baking success. A winner will be chosen on Friday, June 3rd.